Blackpink’s music video for “Kill This Love” has generated 1.9 billion views on YouTube as of Monday, according to label YG Entertainment.
This follows the video of “Ddu-du Ddu-du” and makes the foursome the first K-pop artist ever to have two hits to achieve the feat.
The music video came out in April 2019 and was one of the top 10 most-viewed music videos in 2023 while the song hit Billboard’s Hot 100 at No. 41, setting a record for a K-pop girl group at the time. It fronted the mini album of the same title that debuted on Billboard 200 at No. 24, another new record for a K-pop female band then.
Separately, the quartet is yet to officially renew their contracts with the label but appeared at Buckingham Palace together last month, where King Charles named them honorary members of the Order of the British Empire.
NewJeans logs 500m Spotify streams with ‘Ditto’